We worked with the AO development team to create a brand package incorporating a logo, business card, signage and collateral. The visual identity of AO extended out of their brand philosophy: eclectic but not cluttered, neutral but not bland, serene but not austere, stuffy or fussy. Typographically, we nodded to the refined elegance of vintage fashion magazines by relying heavily on modern and transitional serif fonts. Juxtaposing this classic style, we subtly layered in whimsical details such as font shifts, scale changes, and exaggerated flourishes to reflect the spirit AO. The color palette is primarily neutral with subtle color punches coming in through sparingly used accent colors. These convey the refined, mature, and cozy aspects of the AO brand.
Logo, Business Card, Signage, Collateral