Frick Park Clay Courts

Project Details

Frick Park Clay Courts reached out in the spring of 2021 looking create a t-shirt and new logo to celebrate the yearly reopening of the courts on Memorial Day. FPCC had intentions of working through a rebrand, but were focused on creating a drifty, custom illustration focused on the natural beauty of the courts and surrounding forest. Following the T-shirt, we worked with FPCC on the creation of a logo package. The focus was placed on organic structures, the graceful movement of tennis, and a hazy palette of restrained colors. The resulting logo is rooted in motion, energy, and drifty vibes.

Development

2021

Deliverables

Logo, Illustration, T-Shirt Design, Style Guide