We partnered with CID Design Group in a naming exercise and a logo and branding package for a new apartment development in Naples, Florida. We collectively landed on a name which evoked the property’s proximity to the water and Naples’ iconic beaches. The name Marea (Spanish & Italian for tide) resonated as a simple sounding word which related to water. We wanted our logo to evoke a classic nautical feel with a few twists. Mimicking the cycle of the tides, we overlaid a subtle sine wave through the logo, gently warping the crossbars of the ‘A’ and ‘R’ to align with the wave. This gives the logo a soft underlying rhythm which reinforces the connection to water.
Name, Logo Kit, Style Guide, Business Card, Letterhead