The Boulevard at Grant Park
We partnered with the interior design team at CID Design Group to develop the logo and branding package for The Boulevard at Grant Park, a contemporary apartment complex in the heart of one of Atlanta’s oldest neighborhoods. The resulting logo system elevated Atlanta’s Grant Park iconography and drew on the historic zoo located in close proximity to the apartment complex. We illustrated several of the original zoo residents, but the bobcat stuck out to all teams and throughout the rest of the process he became known as Bruce!
Logo, Style Guide, Business Card, Letterhead, Signage Concept Presentation