Tunnel Monster Collective

Project Details

Pittsburgh-based board game developers Tunnel Monster Collective approached us to design brand assets and web mockups to accompany their recently designed logo. TMC wanted their brand language to evoke a Turn of the Century meets Blade Runner aesthetic, but more than this, they wanted a brand identity that skewed playful rather than dark. We accomplished this by blending a decorative serif font along with more modern san serifs, and choosing intentionally stark color combos. We then developed a visual language employing collaged public domain imagery. This layer ties the brand elements together by highlighting the quirky and more irreverent perspective which TMC brings to their products.

Development

2021

Deliverables

Style Guide, Web Direction, Collages