412mgmt came to us looking for a new name and updated branding. We undertook a collaborative naming exercise and created a logo, styleguide, and provided a Squarespace update. Through much soul searching we arrived at a new name: Zoar Finance. The word Zoar (noun: a place of refuge) felt particularly well suited to Matt’s personality and style of business. His team specializes in providing a personal relationship to their clients along with sound financial advice. Once we had landed on Zoar, we built out the visual identity, keeping in tact the overall flavor of his previous brand. We leaned into the influence of hand painted signs and created a logo which showcases the personal touch baked into the Zoar ethos.
Logo, Style Guide, Business Card, Letterhead, SquareSpace update